Inform the customers about your opening hours or how to get to your physical location.Give the details of a product, e.g., its price.By automating some of your replies, you can handle that first touch with the customer, like: This is crucial for people who deal with many repetitive comments or run many Facebook Pages for their clients, like in the case of social media agencies. Let’s start with why even automate replies to Facebook comments and messages (I’ll then talk about how to do it.) Save time responding to customers on Facebook

And this applies to Facebook, of course – so let’s dive into this one for now. The key is to do it right, with a smart marketer always keeping an eye on things. And social media automation is part of it. Today, we don’t question marketing automation – it helps us be more productive, saves tons of time, and lets us scale our businesses. And marketers started looking for ways to make automation easier and more scalable while still keeping the conversation natural. Some had very strong opinions.īut as brand pages on Facebook, Instagram, and other social media channels grew – and social media became an integral part of marketing, with barely anyone questioning it – things have definitely changed. Back then, many frowned upon the idea of automating what’s supposed to be free-flowing, organic conversations. I’m old enough to remember when marketers only started using social media.

Think of it as your Facebook autoresponder – the automated replies you use to respond to comments left by your customers and prospects (but also sometimes your competitors or fake accounts).Īnd to answer the question in the heading. Nevertheless, our automated solution works for both comments and messages on Messenger. What I will talk about in this post is automatically replying to comments on Facebook posts – both organic and sponsored ones (FB ads). Wait, is using automated replies to Facebook comments even a good idea?įor the record, I’m not talking about social media bots and auto-replies on Facebook Messenger (read more about these here).

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